Whether the tourist guide is thoroughly experienced after many years in the profession, or a baffled novice, he or she will find much of interest in the book. So will any enthusiastic traveller. It encompasses the practical management of diverse tours and excursions. The writer has focused on a wide range of interests, including culture, nature, adventure, mountains and battlefields. It also includes a section on organizing and ‘guiding’ your own tour or holiday.
While some chapters deal with the theory and ethics of guiding as a profession, others deal with the minutiae of managing oneself and guests on tour to meet physical, social and mental needs. A further section deals with operatorship and guiding viewed from the perspective of business. It accordingly touches on marketing, accounting and drawing up a business plan.
The author is an award-winning trainer of guides who co-wrote the motivation that won Tourism KwaZulu-Natal and South Africa the United Nations Ulysses Award for Tourism in 2007. South Africa was the first African country to do so.